Information:
As a Market Research intern for FANUC Europe in Sofia, Bulgaria, I was assigned to research FANUC and it’s current market positioning in order to propose ideas for future marketing strategies.
Tasks:
- Researched current FANUC offers and competitive advantage as well as competitors and future avenues for marketing such as technical magazines, colleges
- Presented in front of the Managing Director in Bulgaria
- Proposed ideas for future marketing campaigns
Results:
- Presentation was perceived positively by the Managing Director and marketing strategy ideas noted
Information:
This was a project for Services Marketing course during my MA (SocSci) Business & Management and Sociology at the University of Glasgow. The assignment was to create a services-based business (Reluxe) and develop its marketing plan based on existing research.
Tasks:
- Created a new services brand of mobile massage spa
- Developed a full marketing plan including logo (situation analysis of the company strategic position and brand analysis, customer profile, service quality, SWOT analysis, marketing mix ideas as well as how technology would be used to improve the brand services)
- Researched competitors and interviewed potential future customers
- Designed training for employees, newspaper ad placement, email campaign, business card, leaflet and social media page and creative posts
Results:
- In top 5 of best projects
Information:
This was an assignment project for a Marketing Communications course at University of Glasgow during my MA (SocSci) Business & Management and Sociology. The plan was for a small jewellery business named Dripping with beads and is completely based on existing marketing and communications research.
Tasks:
- Develop a fully-integrated marketing communications plan and produce content for all channels (situation analysis of company, brand, consumer, SWOT analysis, objectives, advertising strategy and tactics, digital marketing strategy and tactics, sales promotion strategy and tactics, PR strategy and tactics, media plan and campaign timeline, campaign evaluation, budgeting)
- Research the current situation of the brand as well as competitors
- Provide ideas for future development of the brand in terms of marketing communications
Results:
- Lecturer rated the effort quite highly
