This was an assignment project for a Marketing Communications course at University of Glasgow during my MA (SocSci) Business & Management and Sociology. The plan was for a small jewellery business named Dripping with beads and is completely based on existing marketing and communications research.
- Develop a fully-integrated marketing communications plan and produce content for all channels (situation analysis of company, brand, consumer, SWOT analysis, objectives, advertising strategy and tactics, digital marketing strategy and tactics, sales promotion strategy and tactics, PR strategy and tactics, media plan and campaign timeline, campaign evaluation, budgeting)
- Research the current situation of the brand as well as competitors
- Provide ideas for future development of the brand in terms of marketing communications
- Lecturer rated the effort quite highly