Market research and analysis of FANUC


As a Market Research intern for FANUC Europe in Sofia, Bulgaria, I was assigned to research FANUC and it’s current market positioning in order to propose ideas for future marketing strategies.


  • Researched current FANUC offers and competitive advantage as well as competitors and future avenues for marketing such as technical magazines, colleges
  • Presented in front of the Managing Director in Bulgaria
  • Proposed ideas for future marketing campaigns


  • Presentation was perceived positively by the Managing Director and marketing strategy ideas noted