Marketing services report of luxury spa services


This was a project for Services Marketing course during my MA (SocSci) Business & Management and Sociology at the University of Glasgow. The assignment was to create a services-based business (Reluxe) and develop its marketing plan based on existing research.


  • Created a new services brand of mobile massage spa
  • Developed a full marketing plan including logo (situation analysis of the company strategic position and brand analysis, customer profile, service quality, SWOT analysis, marketing mix ideas as well as how technology would be used to improve the brand services)
  • Researched competitors and interviewed potential future customers
  • Designed training for employees, newspaper ad placement, email campaign, business card, leaflet and social media page and creative posts


  • In top 5 of best projects

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