This was a test project for BUMI as part of the application process for a social media position at the company. The project included developing new Instagram content for the brand based on their target audiences as well as provide suggestions and critique for their current content strategy.
- Analyze BUMI’s current Instagram content strategy, their target audience profiles and brand guidelines
- Produce Instagram content based on research
- Advise on future Instagram content
- In top 3 of candidates for the position