Company:
Role:
Digital and Internal Communications Trainee
Information:
Internal and External Communications Campaign to promote Boehringer Ingelheim’s two divisions of animal health and human pharma. “A Unique Bond” is a campaigns that shows the bond between man and their pet in the importance of fighting diseases for both. I was given full independence over executing project on local level across 4 countries in terms of website, social media (Facebook, YouTube, and Instagram) and internal tools.
Tasks:
- Manage agency communications, local translations, budgeting, POs, and project schedule
- Localize and approve global content for local relevance
- Content consisted of paid and organic videos and video screenshots that were promoted across Facebook, Instagram, and YouTube
- Liaise and collaborate with local communications managers and website developers on content
- Update managers using work-in-progress sheets and reports
- Publish, track and analyze paid and organic content on social media and website as well as internally through newsletter, Intranet article and narrowcasting on screens
Results:
- Over 60K visits to all countries’ websites
- Video views averages across all 4 countries:
- Facebook – 600 views organic, 2,000 views paid
- YouTube – 300 views
- Image (video screenshots)
- Facebook & Instagram – 1,500 impressions